武汉 新城江夏天地 | 公园中的街区商业
01 设计背景
BACKGROUND
本案位于武汉市江夏区，地处武汉市南部，北面十字岭街道距成都市区 22公里，距江夏区政府 2 公里。西侧靠近武昌大道，北侧靠近四环线，靠近城际铁路普安站，交通十分便捷。
This case is located in Jiangxia District, Wuhan City, in the south of Wuhan City. Shiziling Street in the north is 22 kilometers away from the urban area of Chengdu and 2 kilometers away from the Jiangxia District Government.The west side is close to Wuchang Avenue, the north side is close to the Fourth Ring Road, and it is close to the Intercity Railway Pu'an Station. The traffic is very convenient.
△项目区位
02 设计主题
DESIGN THEME
设计主题为“缤纷秀”，旨在为年轻人和家庭打造一个展现自我的活力缤纷的大秀场，成为江夏最聚人气的时尚商业街，每个节点广场作为不同主题的秀场，服务于不同年龄层次，串联起绚丽多彩、动感青春、温馨甜蜜的记忆点。
The design theme is "Fun Show", which aims to create a vibrant and colorful show for young people and families, and become the most popular fashion commercial street in Jiangxia. Each node square serves as a show with different themes, serving Different age levels connect colorful, dynamic, youthful, warm and sweet memory points.
△故事线演绎
03 设计元素
DESIGN ELEMENTS
设计元素围绕主题“缤纷秀”，秀场的光圈和光带在此处汇聚交织，营造出独特的时尚青春氛围。
The design elements revolve around the landscape theme "colorful show", where the halo and light band of the show converge and interweave, creating a unique fashionable and youthful atmosphere.
△设计元素
04 设计内容
DESIGN CONTENTS
△场地航拍图
△场地航拍图
△场地航拍图
△设计总图
△主体功能落位
PART 1
亲子乐园
糖
果
秀
“糖果秀”是一个糖果主题的开放式全龄儿童乐园，孩子们在巨型的糖果的空间里如同置身小人国，绕过诱人的棒棒糖雕塑，穿越泡泡糖丸的小山丘，一条连续的橡皮糖游具上下起伏，可爬可滑还能荡秋千，一定会让孩子们爱不释手，家长则窝在糖果卡座里面看着孩子玩耍，好一幅动人的画面。
“Candy Show” is a candy-themed open playground for children of all ages. Children feel like they are in a Lilliputian country in the giant candy space, bypassing the attractive lollipop sculptures, crossing the hills of bubble gum balls, a The continuous gummy play equipment is up and down, can climb, slide and swing, which will definitely make children love it, and parents will watch their children play in the candy booth, which is a moving picture.
△糖果秀航拍图
△糖果秀实景图
△糖果秀入口实景图
△糖果秀入口LOGO实景图
△糖果秀实景图
△施工现场图
△糖果秀效果图
△糖果秀试色
PART 2
儿童乐园
米
奇
秀
卡通主题的幼龄儿童乐园——以趣味的米奇图案和童玩设施，打造幼龄儿童乐园，并考虑家长看护空间。
Cartoon-themed children's playground - Create a children's playground with interesting Mickey patterns and children's play facilities, and consider parental care space.
△米奇秀实景图
△动图来源于网络
△米奇秀效果图
△儿童场地入口效果图
PART 3
休
闲
商
业
街
缤
纷
大
道
一条动感鲜明的红色缤纷大道贯穿整个商业街区，将错落有致的绿植斑块和活动空间有机串联在一起。您可以和恋人和家人漫步于此，在告白互动墙写下爱的心声，在爱情十字路口打卡拍照，在沿途各个秀场尽情释放活力。
A vibrant red and colorful avenue runs through the entire commercial block, organically connecting the scattered green patches and activity spaces together. You can stroll here with your lover and family, write your love on the interactive confession wall, check in and take photos at the crossroads of love, and release your energy at various shows along the way.
△商业内街实景图
△商业内街告白墙实景图
△缤纷大道效果图
△告白墙效果图
PART 3
主
入
口
广
场
摩
登
秀
南主入口广场——作为商业形象及精神的象征，时尚潮流的起始点。
South Main Entrance Plaza - as a symbol of business image and spirit, the starting point of fashion trends.
△入口效果图
PART 5
青
年
剧
场
酷
玩
秀
青年剧场——为青年客群打造弹性使用的特色活动场地，可搭建舞台、摆放艺术装置，举办各种营销活动，尽情绽放青春活力，同时设计休闲空间，利于社交拓展、释放压力。
Youth Theater - Create a flexible and characteristic event venue for young customers. It can build a stage, place art installations, hold various marketing activities, and fully bloom youthful vitality. At the same time, it designs a leisure space, which is conducive to social expansion and release of pressure.
△青年剧场入口LOGO
△青年剧场实景图
△青年剧场实景图
△青年剧场效果图
△临时装置效果图
PART 6
主入口广场
星
跃
秀
南主入口广场上特色的镜面不锈钢廊架，结合色彩绚丽的坐凳，映衬璀璨的灯光与星光，浪漫而梦幻。
The mirrored stainless steel gallery featured on the south main entrance square, combined with the colorful benches, set off the bright lights and stars, romantic and dreamy.
△入口广场实景航拍图
△主入口广场效果图
△主入口广场夜景效果图
△次入口广场效果图
PART 7
商业外街
拾
光
秀
北侧商业外界面——营造林荫休闲的商业外街展示面，加入光影变幻的彩色亚克力廊架
The model courtyard is an L-shaped space, designed with two functional areas, one side is a quieter tea meditation area, and one side is a more lively meeting area.
△鸟瞰效果图
△入口广场效果图
PART 8
商业街区
四
季
秀
整个商业街区里充满层层台地和浓浓绿荫，春夏秋冬四个主题花园，作为“四季秀”分布各个街区之间，春日樱花烂漫，夏日紫薇绽放，秋日红叶纷飞，冬日银装素裹。
The entire commercial block is full of terraces and thick green shades. Four themed gardens in spring, summer, autumn and winter are distributed among the blocks as a "four seasons show". Cherry blossoms are in full bloom in spring, crape myrtle in summer, red leaves in autumn, and silver in winter. Vegetarian wrap.
△商业外街实景图
△商业氛围效果图
在明媚阳光里，感受草木葱茏、花蕊芬芳，畅享绿色有氧生活。
In the bright sunshine, feel the lush vegetation, the fragrant stamens, and enjoy the green aerobic life.
△商业内街效果图
PART 8
市
民
休
闲
绿
地
自
然
秀
回归自然的秀场，以自然中的经典色彩串联功能场地与故事线，在游赏中与草木清泉亲密接触。
The show that returns to nature, connects functional venues and story lines with classic colors in nature, and gets in close contact with the grass and springs during the tour.
△儿童场地效果图
△儿童场地效果图
△自然秀过程稿
05 设计历程
DESIGN PROGRESS
方案过程稿
△过程方案平面
△过程方案效果图
方案过程稿中的京剧主题
前期置入条件场地内有一座京剧文化相关的谭鑫培博物馆，整区设计考虑京剧文化主题。
There is a Tan Xinpei Museum related to Peking Opera culture in the pre-installation condition site, and the whole area is designed considering the theme of Peking Opera culture.
打造武汉江夏文旅商业IP
Create Wuhan Jiangxia Cultural Tourism Commercial IP
打造武汉京剧文化的展示窗口
Create a display window for Wuhan Peking Opera culture
△设计元素提取
△设计元素提取
京剧文化应用——以现代图形色彩插画风格演绎传统戏曲文化
△主题落位
△京剧IP设计
”锣鼓晚唱“北主入口广场
△入口广场效果图
”粉墨登场“入口广场
△入口效果图
”红袖曼舞“亲子乐园
△亲子乐园效果图
”国粹剧场“青年剧场
△剧场效果图
06 项目示范区回顾
PROJECT REVIEW
项目名称：武汉江夏天地商业
业主：中国新城控股
建筑设计: 北京三磊建筑设计有限公司
景观设计：荷于景观设计咨询（上海）有限公司
项目地点：武汉市江夏区文化大道
用地面积：35971㎡
操盘团队：李胜 陈奕诺 王浩
设计总监：萧泽厚
方案设计: 沈希 王辉 宋玉培 范玉娟 任雪雪 徐扬 左阳 茹雅丽 马淇钰
扩初及施工图设计: 程鸣 林小珊 夏陈成 李晖
摄影：须然建筑摄影
- 感谢 Waterlily荷于景观 -
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